Founded in 1997, GAC group is one of the "four big and four small" state-owned automobile groups commonly known in the industry. At present, GAC group's vehicle enterprises include GAC Honda, GAC Acura, GAC Toyota, GAC Fick, GAC Mitsubishi, GAC Weilai and other joint venture vehicle enterprises, as well as GAC passenger car and GAC new energy. Compared with FAW, Dongfeng, SAIC and Chang'an of the "big four" automobile groups, GAC group has a small overall scale, but it has developed rapidly in the past 23 years.
Business challenges
I Intelligent and safe automobile. With the improvement of people's living standards and the increasingly strict national control, the requirements for cars are becoming higher and higher, and new requirements are put forward for the safety and comfort of cars, especially for the intelligence and core components of cars, and the country is becoming more and more strict on the exhaust emission of cars.
II The impact of independent brands. GAC motor under GAC group is a domestic second tier brand. With the strong rise of domestic first tier brands such as Geely, Chang'an, great wall, BYD and Chery, the market share of domestic second and third tier automobile brands has been gradually eroded. The joint venture brands under GAC group also have a great impact, and the competition of joint venture brands is also in hot water;
III Change and transformation. However, with the adjustment of China's auto market in 2018, the internal vehicle business structure of GAC group has been greatly "differentiated". Taking the data of the first half of this year as an example, the total sales of GAC Honda and GAC Toyota accounted for 78% of the total sales of GAC group, while the total revenue contributed 59%. In other words, GAC group relies heavily on "Liangtian". At the same time, GAC Fick, GAC Mitsubishi and GAC passenger cars are still in the throes of transformation and adjustment, and the decline in sales has not been reversed. In addition, the whole automobile industry is facing new technological changes. How to realize the coordinated development of GAC's business in the next five years will become very critical.
Solution
In order to solve the difficulty of product upgrading of GAC group and optimize the product structure. As a long-term quality and safety partner of GAC group, Tianshu testing provides all-round services from the aspects of testing, certification, audit and so on.
Help GAC group pass the CQC certification. The quality management system certification is "the management system of commanding and controlling the organization in terms of quality" (see GB / t19000-2015 / iso9000:2015 quality management system fundamentals and terminology).
Quality management system certification refers to the evaluation of the enterprise's quality management system by the third-party certification institution that has obtained the qualification of quality management system certification according to the officially issued quality management system standards. If it passes the evaluation, the third-party institution will issue the quality management system certification certificate, register and publish it, Activities to prove that the enterprise's quality management and quality assurance ability meet the corresponding standards or have the ability to provide products according to the specified quality requirements. It is particularly important for GAC group to establish a production system that meets the requirements of sustainable development by designing, developing and manufacturing group enterprises with independent brands and starting from the environmental protection concept advocated by the state and the world.
GAC group always pays attention to the cultivation of people's quality. It believes that the improvement of people's skills can ensure the work quality, the process quality and the product and service quality. The products sold overseas by GAC group shall meet the relevant requirements of reach, EN62115, EN71 and other standards and regulations. The technical experts of Tianshu testing specially formulate special training programs for the technical personnel of GAC group to provide the most timely technical support for relevant personnel.
Business results
Under the guidance of China's CQC certification system and compliance with UN38.3 certification, EU CE and US FCC standards, the product quality of GAC group has been further improved. Although the domestic market is still the focus of GAC group, the rapid growth of overseas markets, especially emerging markets, is accelerating the growth of GAC group's overseas markets. The successful replication of GAC group's experience in the markets of Asia, ASEAN, Africa and the Middle East, especially with the strong advantages of its brand, has enhanced the competitiveness of its products in domestic and international markets.